Choose Variables and Creative
Variables can be just about anything—determining when to post, what to post or maybe which call to action (CTA) results in the most click-throughs.If you want to test the best time of day to post, choose two designated timeframes. If you want to test response to a topic, select two distinct topics. For a CTA […]
How to Perform Split Testing
All you need are two variables to test, links back to your website and of course, Google Analytics. While a Google Analytics test isn’t statistically significant, it does provide anecdotal data you can use to improve your current social media content tactics. Contact the experts. Send us your email at marketing@vela.gr or call us at 210 […]