When you create a Google AdWords campaing, it doesn’t matter if you get many clicks or multiple views, if that traffic does not translate into increasing your business profitability.
A successful advertising campaign generates profit (not just clicks and views) and contributes to the ROI of the company.
This is the goal that has any customer‘s Google AdWords campaign of VELA digital. It is geared to help increase the profitability of the business, achieving the greatest possible advertising at the lowest possible cost.
This is why we should not only have a high CTR, but high convertion rate too. So we try to optimize our clients’ campaigns, constantly monitoring the performance of each keyword, campaign and adgroup for possible improvements, finding the best placements for each ad and planning ads running at the times they are more efficient.
We do not know the “basics”, we know how to turn the tools into profit.