Focus on Fans
Focus on Fans. When it comes to social media, it’s all about your community. Therefore, having fan-sourced images in your cover photos can be the perfect way to connect. Contact the experts. Send us your email at marketing@vela.gr or call us at 210 4518021
Identify Ideal Customers
Identify Ideal Customers. When you know your target audience’s age, occupation, income, interests, pains, problems, obstacles, habits, likes, dislikes, motivations and objections, then it’s easier and cheaper to target them on social or any other media. Contact the experts. Send us your email at marketing@vela.gr or call us at 210 4518021.
Pay Attention to Dimensions
Pay Attention to Dimensions. When Facebook introduced the cover photo, Twitter and Google+ followed suit. The large, banner-sized cover photos allow companies to express their online persona or reflect their established branding. Contact the experts. Send us your email at marketing@vela.gr or call us at 210 4518021
Optimize the Cover Photo
Optimize the Cover Photo.There is an entire branch of analytics known as eye tracking and it’s dedicated to tracking and reporting what people look at on a web page. Contact the experts. Send us your email at marketing@vela.gr or call us at 210 4518021.
Host a Giveaway
Host a Giveaway.If you’re looking to quickly build brand awareness, increase engagement and generate qualified leads, a giveaway may be your best bet. Contact the experts. Send us your email at marketing@vela.gr or call us at 210 4518021
Running a Facebook App Contest
Running a Facebook App Contest. Contact the experts. Send us your email at marketing@vela.gr or call us at 210 4518021
How to Perform Split Testing
All you need are two variables to test, links back to your website and of course, Google Analytics. While a Google Analytics test isn’t statistically significant, it does provide anecdotal data you can use to improve your current social media content tactics. Contact the experts. Send us your email at marketing@vela.gr or call us at 210 […]
Avoid the Hard Sell
Avoid the Hard Sell. Have you ever noticed that when something looks like a blatant advertisement you’re more likely to ignore it? Contact the experts. Send us your email at marketing@vela.gr or call us at 210 4518021
Change Images Often
Change Images Often. Changing your cover photo takes very little effort—usually just a few clicks. Because it’s that easy, it makes sense to change your photo to complement or highlight current promotions, the season or an upcoming local event. Contact the experts. Send us your email at marketing@vela.gr or call us at 210 4518021
Analyze Results
A day or two after your last post is published, dig into Google Analytics. Sign into your account and change the timeframe to the start date of your campaign and the end date to a day or two after the campaign ended. Contact the experts. Send us your email at marketing@vela.gr or call us at 210 […]