How to Use Google Analytics to Run a Social Media Split Test: Split testing is a crucial part of any digital marketing strategy. Unfortunately, unless you’re running high-budget ad campaigns, it’s nearly impossible to test different creative on social media using traditional split testing formats. μιλήστε με τους e-δικούς. Luckily, Google Analytics offers a free and easy option to compare how much traffic two variables—creative A vs. creative B—are sending to your website and what those visitors are doing once they get there.

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